Valet for Who?

I can honestly say I don't know how this stuff works, but when briefly looking out my window this evening, I noticed something weird:

You can see the little white sign above?? ^This is for the "Pete's Cafe" valet. The sign is pulled all the way down the street beyond Banquette Cafe and Old Bank DVD (click on the image if needed). The white umbrella in the image is the actual valet stand.

So,even if it's not the case, the sign being pulled so far back seems to imply,(to me anyway) that all those spaces (at least 5) are being set aside for Pete's valet customers, and not anyone else? I could be wrong, like I said, but doesn't Pete's have its own parking lot? Just was wondering.